So far, I’ve worked with Fortune 500 companies (Nestlè, Stellantis), top
innovation and digital agencies (Innoleaps, GBS Group, Synesthesia), international artists (Emiliano Ponzi, Valerio Berruti, Arturo Brachetti), galleries and foundations (Marcorossi artecontemporanea, Fondazione Gramsci), unions (CISL; CGIL, Usarci) and political parties (Partito Democratico, Partito Pirata).

(updated December ’21)

I’m about Growth | Narrative | Innovation

I’m Federico Bottino. Italo-brazilian, based in Turin. I love pizza, music and digital things!
I’m 29 and I’ve +7 year’s experience as communication and business strategist with strong focus on digital growth, data analysis and content production.
I co-founded Bear in Glasses, a narrative company based in Milan.

My professional focuses

Growth strategy

Corporate communication

Digital narrative

Creative writing

Current positions

Growth Hacker – Innoleaps, Amsterdam
(started in November 2021)
I help corporate managers to deliver innovation programs, validating business and marketing assumptions through data-driven methods and digital paid media tools.

Senior Advisor – GBS Group, Turin
(started in June 2019)
I’m advisor to the board for the company growth, the brand management and the strategic development by special projects or new products.

Partner, Author – Bear in Glasses, Milan
(founded in January 2020)
I co-founded Bear in Glasses, a production company based in Milan. With our creative and production team we deliver original stories and formats for TV networks and digital platforms.

Previous positions

Digital Strategist – Marcorossi artecontemporanea, Milan
I was in charge of managing all the gallery’s digital assets (website renewal, newsletters, social media, digital adv) with the aim of increasing the brand awareness through digital presence.

Digital Strategist – Creostudios, Turin
I managed and delivered digital strategies and communication strategies for the agency’s top clients (CISL, Usarci, FCA, Sparco); I also was the digital lead.

Digital Strategist Synesthesia, Turin
I was part of the digital marketing team, developing advocacy projects (Girls Tech) and lobby programs, representing the company with the ACT Association (Italian Parliament, EU Commission).

Digital Strategist – Speakage, London
I was contributor and assistant to the digital veteran Marco Camisani Calzolari, helping him to deliver top corporate advisory papers and researches.

Teaching Experience

Contractor Professor ITS – ICT per il Piemonte
I’ve held the following courses: Growth Hacking, Digital Marketing Introduction, Qualitative and Quantitative Data Analysis.

Guest Lecturer Università Cattolica di Milano
I was a 10 hours lecturer, guest of Professor Giovanni Foresti, about “Information Disorder” for the Master’s Degree in Psychology for groups and organizations.

Mentor ESCP Business School
I’ve held the following courses: Growth Hacking, Digital Marketing Introduction, Qualitative and nd digital products.

Startup Experience

Partner, Growth Lead eMemory/eLegacy, Turin
Industry: Digital legacy, Data protection, Post mortem data management.

Growth Advisor Badabee, Naples
Industry: Food delivery, Food reservation, Restaurant booking.

Founder Yeerida, Turin
Industry: Publishing, Streaming provider content


Founder Digital Ethics Forum
A 2 day conference about selected ethical issues about digital media, new technology and their impact on society and democracy.

Founder Sloweb
ONG based in Turin which help companies and people to understand how the web works, which are the web threads and how to detect web-misbehave.


Sloweb – piccola guida per un uso consapevole del web, Golem Edizioni, 2018