So far, I’ve worked with Fortune 500 companies (Nestlè, Stellantis), top
innovation and digital agencies (Innoleaps, GBS Group, Synesthesia), international artists (Emiliano Ponzi, Valerio Berruti, Arturo Brachetti), galleries and foundations (Marcorossi artecontemporanea, Fondazione Gramsci), unions (CISL; CGIL, Usarci) and political parties (Partito Democratico, Partito Pirata).

(updated March ’22)

I’m about Growth | Narrative | Innovation

I’m Federico Bottino. Italo-brazilian, based in Turin. I love pizza, music and digital things!
I’m 29 and I’ve +7 year’s experience as communication and business strategist with strong focus on digital growth, data analysis and content production.
I co-founded Bear in Glasses, a narrative company based in Milan.

My professional focuses

Growth strategy

Corporate Innovation

Strategic narrative

Creative writing

Current positions

Lead Venture Builder – Innoleaps, Amsterdam
(started in November 2021)
I help corporate managers to deliver innovation programs, validating business and marketing assumptions through data-driven methods and digital paid media tools.

Senior Board Advisor – GBS Group, Turin
(started in June 2019)
I’m advisor to the board for the company growth, the brand management and the strategic development by special projects or new products.

Senior Board Advisor – Outplayed, Milan
(started in January 2022)
I’m advisor to the board for the company growth, the scaling strategy, strategic development of both special projects and new products.

Previous positions

Digital Strategist – Marcorossi artecontemporanea, Milan, 2020 – 2021
I was in charge of managing all the gallery’s digital assets (website renewal, newsletters, social media, digital adv) with the aim of increasing the brand awareness through digital presence.

Digital Strategist – Creostudios, Turin, 2019 – 2020
I managed and delivered digital strategies and communication strategies for the agency’s top clients (CISL, Usarci, FCA, Sparco); I also was the digital lead.

Digital Strategist Synesthesia, Turin, 2018 – 2019
I was part of the digital marketing team, developing advocacy projects (Girls Tech) and lobby programs, representing the company with the ACT Association (Italian Parliament, EU Commission).

Digital Strategist – Speakage, London, 2018
I was contributor and assistant to the digital veteran Marco Camisani Calzolari, helping him to deliver top corporate advisory papers and researches.

Teaching Experience

Contractor Professor ITS – ICT per il Piemonte, 2019 – 2022
I’ve held the following courses: Growth Hacking, Digital Marketing Introduction, Qualitative and Quantitative Data Analysis.

Guest Lecturer Università Cattolica di Milano, 2018 – 2019
I was a 10 hours lecturer, guest of Professor Giovanni Foresti, about “Information Disorder” for the Master’s Degree in Psychology for groups and organizations.

Mentor ESCP Business School, 2017 – 2018
Startup mentor for the innovation lab of the ESCP Master in partnership with SocialFare.

Startup Experience

Partner, Lead Author Bear in glasses, Milan, 2020 – ongoing
Industry: Cinema and TV production, video agency, originals.

Growth Advisor Robin Studio, Turin, 2019 – 2020
Industry: Video production and FX, AR/VR.

Partner, Growth Lead eMemory/eLegacy, Turin, 2017 – 2019
Industry: Digital legacy, Data protection, Post mortem data management.

Partner, CMO Experihemp, Turin, 2017 – 2019
Industry: Agritech, CBD’s oil extraction.

Growth Advisor Badabee, Naples, 2017 – 2018
Industry: Food delivery, Food reservation, Restaurant booking.

Founder Yeerida, Turin, 2016 – 2019
Industry: Publishing, Streaming provider content


Founder Digital Ethics Forum, 2018 – 2019
A 2 day conference about selected ethical issues about digital media, new technology and their impact on society and democracy.

Founder Sloweb, 2017 – 2018
ONG based in Turin which help companies and people to understand how the web works, which are the web threads and how to detect web-misbehave.


Sloweb – piccola guida per un uso consapevole del web, Golem Edizioni, 2018

Articles on

L’indice dei libri del mese, 2018 – 2019
Tagli, 2019 – 2020
Quotidiano Piemontese, 2018, 2017-2018